Marketing Communications Plan Essay Example | Topics and Well Written Essays - 2000 words - 1

Marketing Communications Plan - Essay Example 4). A marketing communication plan aims at building market awareness of a product or service. It also aims at coming up with the ways and means of reaching the market and impacting it as much as possible The product in this marketing communication plan is the iPhone and this plan has been designed using the SOSTT+4Ms structure (Blythe 2006, p. 53) IPhone is a brand of smartphones created and marketed by the Apple brand. It was introduced for the first time in the market in 2007 and has undergone four transformations. Currently, the most advanced of the iPhones is the iPhone 4, which has greater capability than the first three generations of iPhones that were introduced into the market. The first two models of the iPhones have ceased being produced. IPhones were the first to add a compass and a front facing camera to their features. The first iPhone was made public in 2007 and it immediately received massive approval in the market with millions of sales being made in the months to come. A year later the iPhone 3G was introduced in the market again and in 2009 the iPhone 3GS was introduced. This latest model was much cheaper than the others, as Apple was making an attempt to get a hold of a larger market than with the first two generations of iPhones. With the iPhone 4 being the latest model in the market, the iPhone 3GS is the cheapest model in the market (Apple Inc., 2011). Upon the introduction of the iPhones into the market, sales have shot through the roof. Millions of sales were made in the first few quarters of the existence of the iPhones in the market. By the end of the financial year 2010, there were more than 72 million units of iPhones sold all over the world. It is expected that 2011 will show a tremendous improvement in these figures thanks to the introduction of the iPhone 4 into the market. Currently, the iPhone holds more than 50% of the worlds profit in mobile phone sales and has for a while